AVEX Group’s AXEV INC. Introduces Kids’ fashion brand DB07, produced by David Beckham, to Japan

AVEX Group company, AXEV INC. has concluded an exclusive sales contract for brand DB07 merchandise with the U.K.’s largest department store retailer, Marks and Spencer. DB07 is a fashion brand for children and is a result of collaboration between Marks and Spencer and David Beckham, who plays an active role by designing the DB07 clothing. Axev will import, manage and promote the brand with sales commissioned to Koyo First International.

AXEV INC. deals in the promotion and license business utilizing the promotional rights of artists, actors and sportspeople. Both AVEX Group, a leading entertainment company with abundant know-how and network capabilities, and Axev with its formidable promotional capabilities and artist brand management know-how are developing this business.

DB07 brand clothing targets boys in the 3 to 14 age group. The clothing represents what David Beckham himself would have liked to wear when he was boy—a rough yet classy style of street wear fashion. Using the three colors of the English soccer team uniform, white, navy blue and red, with a cotton-based material to give a loose silhouette for easy movement and comfortable fit, the clothing line up also has the added benefit of having to go through the rigors of the Marks and Spencer quality control standards to ensure long life and high functionality. There are over 160 items available at ranging prices.

About The Author:

Roxanne DeVito is a successful author and regular contributor to http://www.1st-in-kids.com. Helping parents find kid-approved clothes, toys, games, books, activities and more.

	Kids Fashion
AVEX Group’s AXEV INC. Introduces Kids’ fashion brand DB07, produced by David Beckham, to Japan