July 06, 2004

By: April Mah
Website: http://www.1st-in-kids.com

Hasbro Arrives at Toy Fair 2004 Loaded with the Industry’s Premier Brands and a Wide-Range of Innovative New Toys

Building on a strong performance by many of the Company’s core brands as well as a host of its new, innovative product introductions in 2003, Hasbro, Inc., hits the ground running at Toy Fair 2004 as it unveils a line of toys and games brimming with iconic brands, the latest technologies and highly creative offerings providing something for everyone.

From the G.I. JOE brand’s 40th anniversary, to FURREAL FRIENDS LUV CUBS, to the highly anticipated DUEL MASTERS Trading Card Game, and the latest introduction for the popular TRIVIAL PURSUIT brand with the 1990’s Edition, Hasbro is once again geared up to bring to market a highly entertaining and diverse product line.

Hasbro enjoyed a strong 2003 because we are staying true to our strategy and delivering on our promise of product innovation that our customers can enjoy at a good value, said Al Verrecchia, Hasbro’s President and C.E.O. Our 2004 product line once again leverages our unmatched brand portfolio, which gives us the flexibility to continually create new and exciting product across a variety of existing and new brands.

About The Author:

April Mah is a successful author and regular contributor to http://www.1st-in-kids.com.  Helping parents find kid-approved clothes, toys, games, books, activities and more.